Inter-Linking pages:
- Do not Focus only on Home Page
- User proper Anchor Texts : Anchor Texts are the hyperlinked texts which link pages Avoid using generic texts like “Click Here” to optimize your page. Also ensure that your anchor texts are short and precise.
- Avoid too many Anchor Texts: Too much of anything is bad. Too many anchor texts distracts the visitor. Concentrate on certain well thought of keyword rich anchor text for your pages.
- Go for Absolute Links instead of Relative Links: Absolute Links ensure that pages pull each other up in Search Engine Result Pages.
- Proper Navigation across site: The closer the page is from the Home Page, the more importance search engines give to the page. Ensure that your most important pages are in close proximity to the Home Page.
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